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26 Feb 2018

THE MOST INTERESTING PR MYTHS

"PR people are just spin doctors and nothing more," says a very famous quote in the Communications field. Myths have crowded every aspect of our lives. From pop culture, to arts and entertainment and even religion, the PR sector has not been spared from the usual onslaught of myths and what perceptions that people have of what exactly PR practitioners do. Below are some of the most interesting myths that the industry is being classified under:

Any Press is good Press.

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22 Feb 2018

WRITING TIPS FOR THE MILLENIAL PR GURU

So you got that anticipated call that you have been names Communications Officer at one of the nation's growing companies. You are excited over what challenges will come your way. But your heart skips a beat when you skim through the various amounts of writing your new role entails. While journalistic writing is critical for news telling purposes, writing for PR can be quite challenging because not only do you want your organization to look good, but the various different writing requirements may not be so easy to fulfil.

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21 Feb 2018

EMAIL ETIQUETTE: ONE on ONE

As Communications practitioners, a latter part of our days are spent writing reports, proposals, news releases and a lot of promotional material for both our organizations and clients. A big chunk of how we disseminate this kind of information is largely by email. Many people however do not know that Emails have certain codes which must be used in order to ease navigation on the part of both sender and recipient.

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21 Feb 2018

Relationship Building and PR

So much of what we do as Communications practitioners will revolve around catering to the technical Communication needs of what our clients want. Be it publicity or events management, whoever we meet as Communications people may end up being a client in the future and that is why building relationships with people is pivotal for us. Relationships are built with clients, with the media, with events organizers and just a lot of people in general. These relationships, most of which end up being business must be built on trust, communication, and mutual respect.

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01 Nov 2016

How PR pros can handle bad press

Recently, companies like Uber, Thinx, Pepsi and United Airlines have been getting a bad rap.

Is it because they are bad companies? That depends on whom you ask. Is it because nobody is using their services? No. If anything, it’s the opposite.

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01 Nov 2016

10 Content Marketing Mistakes That The Amateurs Make

Content marketing is time consuming.

Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. Many of us do.

Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards.

This is where the tortoise can beat the hare by slow persistence. It is a marathon and a journey not a sprint.

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01 Nov 2016

Help clients create a lasting PR-agency relationship

Congratulations! After a long and thorough search, you’ve hired a PR firm.

Although it may seem like a match made in heaven, don’t spend too much time sitting back and smelling the roses. It’s now your shared responsibility to cultivate the relationship.

Here are a few principles to keep in mind for getting the most out of your PR firm long past the honeymoon phase:

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01 Nov 2016

6 ways PR pros can use conferences to accelerate their careers

Conferences are great for your company and your professional development, but they can do a number on your stress level.

By the end of the week, you’ve mingled with businesspeople, attended meetings and happy hours and walked past what seems like a million booths.

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01 Nov 2016

How to Communicate Effectively During a Crisis

While you hope to never experience a crisis situation in your business, it’s important to be prepared. And while managing a crisis isn’t simple, there are some key elements that every business owner needs to understand when forming and communicating a response. If your business experiences a crisis, here are some tips that can help you craft a response.

First moves

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