Blog

12 Jun 2018

WHY THE PR PRACTITIONER THRIVES ON RELATIONSHIP.

You have probably heard time and time again about how the typical PR person thrives on knowing people day in and out. We cannot stress the importance of strong business relationships for a PR person. Many practitioners will underscore the importance of knowing someone who can help you jumop past a certain portal but we know that for a business that involves maintaining reputations and ensuring that they are solid, reputations are everything for a PR professional. Here a few tips which can be used to actually maintain good relationships as a Communications Officer.

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15 May 2018

PR EVENTS:

Dinners, workshops and even conferences plus award shows are just some of the typical PR events which a practitioner may be organizing at some point in their career. And while, these are critical to any organization, it is important that any PR events being organized are always well done because any event ahs the potential to catapult into something good for your organization. Here are a few tips to help you kick start off any events:

 LOGISTICS AND LOGISTICS.

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24 Apr 2018

WHY CUSTOMER CARE CAN MAKE OR KILL YOUR BRAND?

 

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Songa Communications 20 Apr 2018

Testing this blog

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19 Apr 2018

FACING A PR CRISIS: THE TENETS TO LOOK OUT FOR

From the proposal by Government to tax social media and now another suspension of a lecturer at Makerere University, the nation was once again crippled by PR storms of vast magnitudes and proportions. But if we take a look at what these crises bring, we unfortunately are left with organizations whose image is stiffling by the minute because of what a pr storm has done to them. PR crises unlike medical ones bring with them a cohort of issues which have to be resolved at the end of it all. We will discuss a few here:For one, the image of any institution is always at stake during a crisis.

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20 Mar 2018

BETWEEN PR & CORPORATE COMMUNICATIONS: WHICH PATH IS BEST FOR YOU?

That you have heard or seen a Corporate Communications Manager performing functions which may typically fall under the PR docket is not an uncommon sight. Corporate Communications and Public Relations are like two siblings, with one being just older than the other. But their tools and mandate end up being fortunately similar meaning that they can both interlap at various functions.

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19 Mar 2018

MEDIA TRAINING AND YOUR EMPLOYEES

A crisis scenario not only presents reputation and image management problems for your organization but media handling can either kill a potential negative story or further propel it. And while the Communications Manager and CEO may be left o handle speaking to the press, journalists know that these people are often prepared on soem level as to what questions they will be asked. Truth be told, not every client or employee is equipped to deal with the media on an intimate level. However it is clear some Executives need a hand held because they cannot handle on-the-fly questioning alone.

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16 Mar 2018

WHERE DID THE LOVE GO?

Where did the love go?

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15 Mar 2018

TOP 5 PR CRISES OF THE WEEK

Like any country that is dealing numeorus woes, PR scandals as we know them have continued to dominate mainstream media. With a Legislator advocating for Woemen to be beaten and to fake Hepatisis B vaccines, Uganda was once again rocked by the proverbail PR Crisis. Here is a look at the onces that made it to center stage.

THE LEGISLATOR WHO THINKS WOMEN SHOULD BE TACKLED

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01 Mar 2018

UNORTHODOX SKILLS EVERY PR PRACTITIONER NEEDS FOR 2018

The proverbial public relations practitioner must be in tip top form with an array of skills and qualities if they are to navigate this very challenging and ever growing economy. Budgets are being cut, staff lay offs are more common now and some companies are even ditching Communications departments in favor of others.  This means that the officer on the job must have the ability to learn and work fast but smart. Here are some of the unorthodox public relations skills which every practitioner cannot afford to do without:

Navigating the Digital stratesphere.

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